How to write a great business plan the executive summary. Example of a Good Executive Summary for Business Plan

In it, you may include your mission and vision statements, a brief sketch of your plans and goals, a quick look at your company and its organization, an outline of your strategy, and highlights of your financial status and needs. It needs to be concise and engaging, compelling readers to continue through the rest of your plan.

An overview of how the business has grown, both in terms of revenue and market share.

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Outline your personal net worth. Then you need a good executive summary.

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What will the return be to the investor? The executive summary has to perform a host of jobs. A summary of major milestones so far and your goals for the future.

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It needs to be concise and engaging, compelling readers to continue through the rest of your plan. It is normally about two pages long and contains two-sentence overviews of each section within the plan.

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Do not be ambiguous. Where investors want to look at possible exits, bankers want their commercial borrowers to offer future stability.

  1. Valuation is what you say your company is worth, a number that determines how much ownership you give away for investment.
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  3. What is your exit strategy?
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The name and location of the business. All the same, anyone you are pitching your business plan to will want to see the following information in your Executive Summary: Tips for Writing the Executive Summary Write the executive summary after you have completed the entire business plan.

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They seldom want to go longer than three to five years to cash out. Why else would you be seeking funding?

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Then give it to someone who is unfamiliar with your business to read. The executive summary for a business plan is a brief, positive synopsis of the business that goes at the beginning of your business plan.

What Goes into an Executive Summary?

Give It a Happy Ending The summary is the place to put your how to write a great business plan the executive summary foot forward, to talk up the upside and downplay the downside. For now, you just want to give people an idea of how the ownership will be divided.

This is also important for investors.

  • A summary of major milestones so far and your goals for the future.
  • First Steps: Writing the Executive Summary of Your Business Plan

Be sure your executive summary spells out explicitly how the company's ownership is divided. The key to the executive summary is to pick out the best aspects of every part of your plan.

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When a business starts generating profits, its value can increase quickly. I know experts who recommend a single page, just a page or two, no more than five, and sometimes even longer.

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For example, with an existing company, that information might be as simple as adding recent annual sales how to write a great business plan the executive summary number of employees to the basic company information in the first bullet here.

Keep the tone upbeat, but don't oversell.

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  • Example of a Good Executive Summary for Business Plan